a. URL = See table
at end of spec
b. Copy on Right
Page Headline and lead copy = Business Planning
Services – With a Strategic
Marketing-centric Twist - A White Paper -
We’re a team of professional business
consultants, IT professionals, strategic planners and
expert business plan writer(s), who offer a wide variety
of business planning services, from a Web-centric perspective.
We believe that our “sweet spot” - “Website
Monetization” is a fundamental building block
or the marketing section of any business plan. We can
help you stay ahead of the all important trends to Internet
and marketing automation, by putting a Search Engine
Optimization plan [such as we offer with our Campaign
Optimization Service] into the
Marketing section of your five year business plan. We
recommend that this plan should
be based on the same strategic planning, business strategy,
and strategic marketing
processes [Link to the Eight Steps paper] that we offer
in our other marketing services
[link to Services home].
First Paragraph and Subhead = A General Systems
Theory [GST] and Business
Process Management [BPM] Approach -
Whether you need to create a business plan for a Internet
marketing company or an on-premises software company,
or you’re with a start-up company looking for
business plans components - we can help you. We can
help you develop advertising plans, business proposals,
Internet marketing plans, product development proposals,
strategic plans, merger proposals - all with our unique
General Systems Theory [GST] AND Business Process Management
[BPM] based approach.
Second Paragraph and Subhead = We Give Business
Plan Readers A Realistic
Multi-disciplinary View -
Without getting too theoretical, we take a realistic
multidisciplinary view of your business ecosystem and
processes and help you orchestrate a complex set of
variables to win in your market(s). Our processes are
based on Von Bertalanffy’s General Systems Theory
[GST] [links to http://en.wikipedia.org/wiki/System_theory]
which is an interdisciplinary study of complex systems
that uses a “framework by which one can analyze
and/or describe any group of objects that work in concert
to produce some result9”. Our papers on Optimizing
Integrated Campaign Marketing [link to the eights steps
file on CD #1] and the paper we wrote for IBM on complex
software design are good examples of our integrated
GST and BPM approach. IBM’s P8 software platform
is a leading edge multidisciplinary integration of complex
ECM, BPM, BI and GRE software [Click here for the IBM
White Paper [Insert link to the “IBM Solutions
Guide” file on CD #! Here] and our paper on Optimizing
Integrated Campaign Marketing [link to the eights steps
file on CD #1] stresses the importance of a holis tic
interdisciplinary approach to e-marketing today. To
design and create an eco system of humans and technology
the IBM software incorporates interdisciplinary concepts
from linguistics, cognitive psychology, mathematics,
motivation theory, computer science, learning theory,
physics, and informatics.
Third Paragraph and Subhead = We scale-down
our Large Enterprise Business
Planning Process to “Your Size” Business
-
Whether you business is a global enterprise, a small
business or a start-up, we have the business planning
services, business consulting services, business development
experience, and integrated promotional campaign processes
to help you win in your markets. Whether it’s
Web marketing expertise of copywriting skills, we help
you develop an integrated business plan targeted to
your specific needs. Whether you need to update an existing
five year plan or develop from scratch a business plan
and Venture Capital [VC] presentation that includes
engaging the VS with an elevator pitch, we can help.
What’s more, we are often willing to work for
sweat equity and founder stock [given the right circumstances
of course].
Fourth Paragraph and Subhead = All the Samples
and Tools you Need –
We have formal written marketing processes [Link to
the Eight Steps paper] and all the tools you need to
succeed with your strategic planning needs. Our business
plan examples, outlines, and formats [such as the sample
to your left], are designed to communicate to both technical
and non-technical audiences and the “skim reader”
and “detailed reader” alike. Our experts
can either help you write your business plan, coach
you through the process, provide a sanity check, or
find someone who can provide missing subject matter
expertise. Our experienced MBA consultants “know
how" to write a business plan, do market research,
do competitive research, target marketing, prospect
segmentation and develop winning business strategies.
Our team of experts in all business functions helps
with the rest.
Fifth Paragraph and Subhead = A ‘Business
Plan Coaching” Service for “Do-It-
Yourselfers” -
For business executives desiring to learn from us
and drive our processes in-house, we offer a "Business
Plan Coaching” Service that is designed for the
“do-it-yourselfer” and uses the clear documents,
templates, processes and samples on our Website. When
you think about it, in today’s Web Centric environment,
designing a Website is similar to writing a business
plan. We use our front end SWO and ICM Optimization
processes as shown in the graphic, [links to a blowup
of the graphic on this page with no ghosting on either
ring and active links] [Processes #1-6], as the same
steps for our Business Planning Service. In fact you
can click on the links below [or on the graphic] to
go directly to samples of the deliverables we provide
for these first 6
important steps.
Step 1 - Initial Consultation [links to CD #2 &
the same files speced for “New graphic”
Steps 1-6]
Step 2 -Proposal [links to CD #2 & the same files
speced for “New graphic” Steps 1-6]
Step 3 -7 Key Questions [links to CD #2 & the same
files for “New graphic” Steps 1-6
Step 4 -Creative Brief [links to CD #2 & the same
files for “New graphic” Steps 1-6]
Step 5 -Web Research [links to CD #2 & the same
files for “New graphic” Steps 1-6]
Step 6 -Keyword Analysis [links to CD #2 & the same
files for “New graphic” Steps 1-6]
Sixth Paragraph and Subhead = Why do a Creative
Brief for a Business Plan? –
Well, for one reason we think it’s a huge mistake
if you don’t take a marketing-centric view to
business plan writing. This is because business plans
are also sales presentations designed to persuade a
target audience into making certain commitments. Whether
your target audience is your bankers, your VCs, your
employees, your peers, or a combination of all of these
constituencies, you should start your business planning
process with a Creative Brief [link to Sample Creative
Brief on CD #2- Step 4. For this reason, we ask our
clients to do some homework and take the first cut at
carefully defining everything from target audience to
the message they want to deliver. We can’t emphasize
how much more smoothly this makes the business plan
creation process flow and how much money it saves our
clients. In fact, when you compare us to our competitors,
you may find yourself preferring our “all cards
on the table” approach with the plethora of written
marketing processes [Link to the Eight Steps paper]
and clear
examples of deliverables for each step of our business
plan service – including the
homework we assign.
Seventh Paragraph and Subhead = We’re
Also Good at IT System Integration
Planning Too! –
Although other firms talk about helping you with integrating
your business plans with your marketing automation IT
systems and software platforms such as CRM, we’ve
actually written papers on IT integration such as the
94-page ECM, BPM and Compliance [Insert link to the
“IBM Solutions Guide” sample page] Software
Solutions Guide we did for the IBM / FileNet P8 software
platform. By the way we
consider the IBM P8 platform to be state of the art
because it better integrates content,
process and compliance management than Oracle, EMC,
HP or Microsoft. So if your
writing business plans that expect marketing productivity
and business productivity that’s
ahead of your competitors, we recommend you consider
IBM. We don’t think you can go
wrong.
Eighth Paragraph and Subhead = Let Us Give You
a Business Plan Proposal -
Although there are number of Business Plan specialty
firms, we like to think that our
clients will tell you that we add our own innovative
and strategic marketing twists to the
process. Whereas large consultancies may offer more
total services than we do, we can
assure you that they are probably not as integrated
in their planning and are also going
to cost you’re an “order of magnitude”
[10x] more for a business planning engagement.
Ninth Paragraph and Subhead = A Full Line of
Complimentary Business Planning
and Marketing Services -
To learn more about the other marketing services [link
to Services home] we provide please click on: Web Designs,
[e.g. this is the first drown down menu link to the
Web Design Home page, Campaigns [this links to the Campaigns
Home page] Whitepapers [this links to the White Papers
Home page], Best Practices Guides [links to etc], Software
Solutions Guides, Product Architecture, Network Guides,
Sales Tools, Technical Editing.
c. Graphic on Right under Copy
i. Use the two ring Graphic with no ghosting of either
ring
d. On Page Links under or around the Graphic on Right
i. All 18 active links
e. Left Column Caption
i. Line 1 = Free Business Plan Sample [This is the Reaction
Tech sample with index and
1st Chapt only]
ii. Line 2 = Click Here to Download
f. Left Column Top Image
i. This is a pdf of the Document marked “T”
in the Pubs List
g. Left Column Links List
i. Same as the Drop Down Menu in #6 above BUT without
the Home Page AND without
the Top Image T [which is in the caption line #1]
h. [Other] Left Column Image Links
i. Same as the Drop Down Menu in #6 above BUT without
the Home Page AND without
the Top Image T [which is in the caption line #1]
i. HTML Tags
i. See table below for keywords and title tag copy
ii. We are not putting in description tags, just title
tags and Keyword tags
iii. See separate document.
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