Sales Tools / Training
Booklets, brochures, charts, data sheets, manuals, PPTs and poster design services
Invest in a World-class Sales “Tool Bag”
Any sales force worth its salt creates ongoing demand for world-class sales training, sales management training, sales training seminars, sales training consulting, and an almost never-ending supply of effective, attention getting and persuasive sales tools.
Choosing the most Effective Sales Tools -
Our innovative sales tools run the gamut from competitive product comparisons, and competitive knockoff sheets, to scripted tradeshow posters with our custom-designed “One-Picture-Says-It-All” graphics and strategically worded elevator pitches, and our customizable PowerPoint presentations with professional scripting and liberal notes pages. Of course we provide solutions guides, product guides, white papers, best practices guides, brochures and data sheets as you can easily reference on the NavBar buttons at the top of this page.
For an excellent article on how to write winning elevator pitches click here.
Your Sales Tools Need Consistent Messaging -
Our Strategic Website Optimization paper describes our process helps you make sure that not only do you have a compelling product/service story to tell, BUT ALSO that fits seamlessly with all other sales tools and sales training so there is ONE MESSAGE whether it’s online or in a personal sales visit. Your winning story needs to be told in the same way across all media AND in all support sales tools and Sales Training. It’s called Integrated Marketing Communications – a PR discipline in which we are true believers.
Make sure your “demand gen” campaigns are integrated with your tool bag -
Being Web-centric thinkers, we believe that the best sales tool today is a solid organic SEO strategy to intelligently generate and retain customers in a process known as “demand generation” [often abbreviated “demand gen”]. Our paper on 8 Steps to Optimizing Integrated Campaign Marketing stresses the importance of effectively designed Websites and online and offline campaigns that are complemented with an Integrated marketing communications message.
Our optimized tool bag insures effective Marketing Automation -
As we like to repeat for emphasis, effective “demand gen” programs can’t be effective unless the leads generated [whether from offline or online sources] GET DIRECTLY TO FIELD SALES. New customer “sales leads” are the life blood of a company and much be not only followed up in a timely fashion, but also enforced with sales “follow up” and management oversight. These are typically jobs of marketing automation IT systems which are not always integrated with overall campaign strategies. Wikipedia defines Marketing Automation as the effective use of Information Technology solutions to automate marketing processes such as Marketing Planning and Budgeting, Marketing Resource Management, Campaign Management, Interaction Management, Lead Management, Analytics and reporting, and other functional and vertical aspects of marketing functionality.This means that your CRM systems, and mobile productivity tools need to be world-class also. We can help small and medium businesses IT-aligned their marketing automation systems which is usually not done until a company becomes much larger. Planning while small can accelerate revenue, maintain smooth sales department growth and avoid IT headaches as a company grows.
To learn more about marketing automation please click here.