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Virtual Storage Controller


Using a Product Guide Writing Service for Customer Acquisition and Retention offers a Product Guide Writing Service with a unique strategic front-end, written processes, IT integration, and an Organic SEO focus

We like to think that our customers would tell you that our Product Guides tell their “expert sales story” and are also a huge benefit to sales training. As such they are invaluable sales productivity tools and are particularly helpful when a product line has gotten so complicated or technically sophisticated that sales people can’t always present the entire story or the prospect needs a hardcopy “leave-behind” following a PowerPoint Presentation that compliments the Product Guide

We Use Our Standardized ICE™ Approach - Whether you have plans for an architecture product guide, consumer product guide, product review guide, product review, buying guide, marketing guide, user guide, storage product guide, network product guide, software product guide, a product white paper, a best practices product guide, we are marketing consultants and expert copy writers who can help you find new customers by utilizing product guide marketing strategies. We consider “Product Guides” to be an important lead generation and sales acceleration tactic to keep your sales pipeline full. We use a standardized customer acquisition and retention process we call Intelligent Customer Engagement™ that we nicknamed simply - ICE™.

Our Product Guide Creation Process – the ultimate media for your Product Guide is online or printed, we use a defined Workflow Process for Solutions Guide Creation that first develops the graphics [that we use for the Cover and Title Page] and the vocabulary [that we use in the Glossary] only AFTER we finish our strategic and market research [steps 1-8 of our SWO process] into your product positioning. Similar to the SWO™ process we use for Web Design and Campaigns we use a Creative Brief Template after asking the client to do some brief homework and complete our 7 Key Questions template. This makes sure we are on the same page strategically and provides an opportunity for strategic planning discussions if appropriate.

An Architecture Guide Success Story - Whether your product or service has a long sales cycle or a short sales cycle, a “Product Guide” marketing strategy can not only help you develop leads [“demand gen”] and sell your products, but it can also help establish your company as the “thought leader” in your market segment. For example, Hitachi Data Systems has utilized a series of our Architecture Product Guides for to past ten years and the series has been voted #1 by field sales as the most useful sales collateral tool the company puts out. For Hitachi’s customers, storage virtualization has become a confusing technical issue due to three architectural different places to put virtualization technology to reduce IT costs - 1) the server, 2) the network or 3) the storage controller. By describing the entire history and grand strategy of Hitachi’s technical architectural decisions over the past ten years, we were able to clearly communicate the advantages of the “storage controller virtualization” strategy that Hitachi chose. Not only did the Guide receive positive comments from industry analysts, but Hitachi sales accelerated into new accounts while maintaining existing accounts. Eventually the Hitachi high-end products became the market share leader in large enterprises for critical data.

Informational “Product Guides” can be Used As "Content Offers" - By using an informational tone in your Product Guide, and discussing a current "hot topic" in your field you can sometimes turn your Product Guide into a content offer - as was the case with our Storage Architecture Guide I and our Storage Architecture Guide II which also has front-end PowerPoint Presentations that described alternative product architecture choices and informed readers that our client’s architecture was best for certain types of data and applications. As we discuss on our content offer page, these two [Informational] Product Guides generated over 20,000 downloads and millions of dollars in sales including one $650K order that required little sales involvement since the information and logic in the Product Guide did most of the selling.

“Complete Marketing Services Package” - Whether you’re writing a technical Product Guide for promotion on, utilizing a demand creation firm like MaconRaine or using wordpress themes, joomla templates, or mambo lead generation services to engage and retain new customers, we can help you fit your Product Guide marketing strategy into your total marketing systems in areas in which these specialty firms may lack expertise. Although MaconRaines “sweet spot” is defined as: “high-tempo, iterative, high-touch and agile demand creation campaigns that use email newsletters, killer offers, PR, direct mail, social media, community and direct prospect contact with phone, email and voice mail — managed, monitored and measured with your existing CRM and marketing automation systems” we can provide a complete package of integrated marketing processes. From marketing consulting and strategic planning, through competitive research, customer market research, public relations integrated communications, online or offline marketing copywriting, graphic design, and interactive design and IT systems Integration, we have a complete perspective you may not get elsewhere.

A "Product Guide Coaching" Service for “Do-It-Yourselfers” - For marketers desiring to learn from us and drive our processes in-house, we offer a "Product Guide Coaching” Service that is designed for the “do-it-yourselfer” and uses the clear documents, templates, processes and samples on our Website. When you compare us to our competitors, you may find yourself preferring our “all cards on the table” approach with the plethora of written marketing processes and clear examples of deliverables for each step of the Web Design or Campaign

Let Us Give You an Product Architecture Guide Proposal - Although there are number of Product Guide specialty firms that offer Product Guide Writing Services, these companies tend not to offer as wide an assortment of integrated marketing services and the formal marketing processes that we do. To learn more about the other marketing services we provide please click on: Web Designs, Campaigns, White papers, Best Practices Guides, Software Solutions Guides, Networking Solutions Guides, Business Plans, Sales Tools, Technical Editing.


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