PBM Brochures

Following our strategic process we developed a compelling and competitively unique mission statement using our 7 Key Positioning Questions tool. We then prepared a creative brief and did both Web and SEO competitive research, keyword analysis and created a new competitive advantage based advertising positioning to which we secured client agreement to the creative brief. This led to a look and feel consistent with other collateral material, a unique and compelling "PBM Guarantee" [that spoke to the buyers biggest concern], a new trademark, compelling body copy and bullets, and useable copy for Web landing pages. We then checked "comps" with "real buyers" before finalizing the press ready artwork for each of four markets: