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Our Strategic Web Optimization™ Process

Click the Links Below for Customer Success Stories

Step 8 – 16. Network Guides Home


a. URL = See table at end of spec
b. Copy on Right

Page Headline and lead copy = Network Guide Writing Service

Whether you have plans for a network architecture guide, wireless network guide,
network infrastructure guide, network design guide, network management guide,
computer networking best practices guide, performance network guide, network traffic
guide, we are marketing consultants and expert copy writers who can help you find new
customers by utilizing “Network Guide” marketing strategies. We consider Network
Guides to be an important lead generation and sales acceleration tactic to keep your
sales pipeline full. We use a standardized customer acquisition and retention process we call Intelligent Customer Engagement™ that we nicknamed simply - ICE™.

First Paragraph and Subhead = Our Workflow Process –

Whether the ultimate media for your Networking Solutions Guide is online or printed, we use a defined Workflow Process for Solutions Guide Creation [This links to a pdf file of the same name on CD #1] that first develops the One-Picture-Says-It-All graphic and the vocabulary [Glossary] to be used after our strategic and market research into your topic. Similar to the SWO™ process we use for Web Design [links to Web Design home] and Campaigns [links to Campaigns home] we use a Creative Brief Template [links to file of the same name on CD #1] after asking the client to do some brief homework and complete our 7 Key Questions [links to file of the same name on CD #1] template. This makes sure we are on the same page strategically and provides an opportunity for strategic planning discussions if appropriate.

Second Paragraph and Subhead = When to Use a “Network Guide” Marketing
Strategy -

Whether your networking product or service has a long sales cycle or a short
sales cycle, a “Network Guide” marketing strategy can not only help you develop leads
[“demand gen”] but can also help establish your company as the “thought leader” in your
market segment. The examples to your left which you can click to download, cover
networking topics ranging from wireless change detection networking, to storage
networking, to complex Internet network design, [link to the Internet Architecture Guide
sample page] to networks to support heterogeneous software development [link to the
Software Development Network Guide sample page]and change management [link to
the Wireless Change Detection Network sample page] in addition to the Storage
Architecture Guide II [link to the Storage Architecture Guide II sample page – which is
already one site] that also doubled as a Content Offer [links to content offer home] with
attractive professional leave-behind printed booklets to continue informing and
persuading once the sales team had left the conference room.

Third Paragraph and Subhead = Informational “Network Guides” can be Used As
“Content Offers” -

By using an informational tone in your Network Guide, and discussing a current hot topic in your field can be an excellent way to point our your competitive advantages and turn your Network Guide into a content offer. This was the case with our Storage Network Guide II [link to the Storage Architecture Guide II sample page - which is already on site] that discussed the IP-SAN and FC-SAN storage network architecture decision and why our client’s architecture was best choice [This links to the content offer page on this site which is SAG I and SAG II files which are already on site] As we discuss on our Content Offer [links to content offer home] home page, these two [Informational] Product Guides / Network Guides generated over 20,000 downloads and millions of dollars in sales including one $650K order that required little sales involvement since the information and logic in the Product Guide did most of the selling.

Fourth Paragraph and Subhead = “ A Complete Marketing Services Package” -

Whether you’re writing a technical Network Guide for promotion on,
utilizing a demand creation firm like MaconRaine [links to ] or
using wordpress themes, joomla templates, or mambo lead generation services to
engage and retain new customers, we can help you fit your Network Guide marketing
strategy into your total marketing systems in areas these specialty firms may lack
expertise. Although MaconRaines “sweet spot” is defined as: “high-tempo, iterative, hightouch and agile demand creation campaigns that use email newsletters, killer offers, PR, direct mail, social media, community and direct prospect contact with phone, email and voice mail — managed, monitored and measured with your existing CRM and marketing automation systems” we can provide a complete package of integrated marketing processes [Link to the Eight Steps paper]. From marketing consulting and strategic planning, through competitive research, customer market research, public relations integrated communications, online or offline marketing copywriting, graphic design, and interactive design and IT systems Integration we have a complete perspective you may not get elsewhere.

Fifth Paragraph and Subhead = We’re Good at IT System and Networking Integration

Did we just say IT Systems Integration? Although other firms talk about helping you
with integrating marketing automation with your CRM IT platforms, we’ve actually written
exhaustive papers on IT integration such as the 94 page ECM, BPM and Compliance
[Insert link to the “IBM Solutions Guide” file on CD #! Here] Software Solutions Guide we
did for the IBM / FileNet P8 software platform. By the way we consider the IBM P8
platform to be state of the art because it better integrates content, process and
compliance management than Oracle, EMC, HP or Microsoft.

Sixth Paragraph and Subhead = A ‘Network Guide Coaching” Service for “Do-It-
Yourselfers” -

For marketers desiring to learn from us and drive our processes inhouse,
we offer a "Network Guide Coaching” Service that is designed for the “do-ityourselfer”
and uses the clear documents, templates, processes and samples on our
Website. When you compare us to our competitors, you may find yourself preferring our
“all cards on the table” approach with the plethora of written marketing processes and
clear examples of deliverables for each step of the Web Design [links to web design
home page] or Campaign [links to campaigns home page] development processes.

Seventh Paragraph and Subhead = Let Us Give You a Network Solutions Guide
Proposal -

Although there are number of Network Guide specialty firms that offer
Network Guide Writing Services, these companies tend not to offer as wide an
assortment of integrated marketing services and the formal marketing processes [Link to the Eight Steps paper] that we do. To learn more about the other marketing services [link to Services home] we provide please click on: Web Designs, [e.g. this is the first drown down menu link to the Web Design Home page, Campaigns [this links to the Campaigns Home page] Whitepapers [this links to the White Papers Home page], Best Practices Guides [links to etc], Software Solutions Guides, Product Architecture, Guides, Business Plans, Sales Tools, Technical Editing.

c. Graphic on Right under Copy
i. None
d. On Page Links under or around the Graphic on Right
i. The ones specified in the on=page copy above
e. Left Column Caption
i. Line 1 = Same as the Drop Down Link after the Home page = the Text equivalent of T
ii. Line 2 = Click Here to Download
f. Left Column Top Image
i. This is a pdf of the Document marked “T” in the Pubs List
g. Left Column Links List
i. Same as the Drop Down Menu in #6 above BUT without the Home Page AND without
the Top Image T [which is in the caption line #1]

h. [Other] Left Column Image Links
i. Same as the Drop Down Menu in #6 above BUT without the Home Page AND without
the Top Image T [which is in the caption line #1]
i. HTML Tags
i. See table below for keywords and title tag copy
ii. We are not putting in description tags, just title tags and Keyword tags



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