For more info call 1-408-733-9479 or email


Our Strategic Web Optimization™ Process

Click the Links Below for Customer Success Stories

Step 8 – 15. Product Guides Home


a. URL = See table at end of spec
b. Copy on Right

Page Headline and lead copy = Product Guide Writing Service

We like to think that our customers would tell you that our Product Guides tell their
“expert sales story” and are also a huge benefit to sales training. As such they are
invaluable sales productivity tools and are particularly helpful when a product line has
gotten so complicated or technically sophisticated that sales people can’t always present the entire story or the prospect needs a hardcopy “leave-behind” following a PowerPoint Presentation links to the Sales Training Presentation in J6 of the annotated Pubs List] that compliments the Product Guide [links to SAG I sample page which is already on site].

First Paragraph and Subhead = We Use Our Standardized ICE™ Approach -

Whether you have plans for an architecture product guide, consumer product guide, product review guide, product review, buying guide, marketing guide, user guide, storage
product guide, network product guide, software product guide, a product white paper, a
best practices product guide, we are marketing consultants and expert copy writers who
can help you find new customers by utilizing product guide marketing strategies. We
consider “Product Guides” to be an important lead generation and sales acceleration
tactic to keep your sales pipeline full. We use a standardized customer acquisition and
retention process we call Intelligent Customer Engagement™ that we nicknamed simply
- ICE™.

Second Paragraph and Subhead = Our Product Guide Creation Process –

Whether the ultimate media for your Product Guide is online or printed, we use a defined
Workflow Process for Solutions Guide Creation [This links to a pdf file of the same name
on CD #1] that first develops the graphics [that we use for the Cover and Title Page] and
the vocabulary [that we use in the Glossary] only AFTER we finish our strategic and
market research [steps 1-6 of our SWO process] into your product positioning. Similar to
the SWO™ process we use for Web Design [links to Web Design home] and Campaigns [links to Campaigns home] we use a Creative Brief Template [links to file of the same name on CD #1] after asking the client to do some brief homework and complete our 7 Key Questions [links to file of the same name on CD #1] template. This makes sure we are on the same page strategically and provides an opportunity for strategic planning discussions if appropriate.

Third Paragraph and Subhead = An Architecture Guide Success Story -

Whether your product or service has a long sales cycle or a short sales cycle, a “Product Guide” marketing strategy can not only help you develop leads [“demand gen”] and sell your products, but it can also help establish your company as the “thought leader” in your
market segment. For example, Hitachi Data Systems has utilized a series of our
Architecture Product Guides for to past ten years and the series has been voted #1 by
field sales as the most useful sales collateral tool the company puts out. For Hitachi’s
customers, storage virtualization has become a confusing technical issue due to three
architectural different places to put virtualization technology to reduce IT costs - 1) the
server, 2) the network or 3) the storage controller. By describing the entire history and
grand strategy of Hitachi’s technical architectural decisions over the past ten years we
were able to clearly communicate the advantages of the “storage controller virtualization”
strategy that Hitachi chose. Not only did the Guide receive positive comments from
industry analysts, but Hitachi sales accelerated into new accounts while maintaining
existing accounts. Eventually the Hitachi high-end products became the market share
leader in large enterprises for critical data.

Fourth Paragraph and Subhead = Informational “Product Guides” can be Used As
“Content Offers” -

.By using an informational tone in your Product Guide, and discussing a current “hot topic” in your field you can sometimes turn your Product Guide into a content offer [links to content offer home] - as was the case with our Storage Architecture Guide I and our Storage Architecture Guide II which also has front-end PowerPoint Presentations[links to Sales Training PowerPoint which is J6 on the Pubs List] that described alternative product architecture choices and informed readers that our client’s architecture was best for certain types of data and applications. [This links to the content offer page on this site which is SAG I and SAG II files which are already on
site] As we discuss on our content offer [links to content offer home] page, these two
[Informational] Product Guides generated over 20,000 downloads and millions of dollars
in sales including one $650K order that required little sales involvement since the
information and logic in the Product Guide did most of the selling.

Fifth Paragraph and Subhead = “Complete Marketing Services Package” -

Whether you’re writing a technical Product Guide for promotion on, utilizing a demand creation firm like MaconRaine [links to ] or using wordpress themes, joomla templates, or mambo lead generation services to engage and retain new customers, we can help you fit your Product Guide marketing strategy into your total marketing systems in areas in which these specialty firms may lack expertise.

Although MaconRaines “sweet spot” is defined as: “high-tempo, iterative, high-touch and
agile demand creation campaigns that use email newsletters, killer offers, PR, direct
mail, social media, community and direct prospect contact with phone, email and voice
mail — managed, monitored and measured with your existing CRM and marketing
automation systems” we can provide a complete package of integrated marketing
processes [Link to the Eight Steps paper]. From marketing consulting and strategic
planning, through competitive research, customer market research, public relations
integrated communications, online or offline marketing copywriting, graphic design, and
interactive design and IT systems Integration, we have a complete perspective you may
not get elsewhere.

Sixth Paragraph and Subhead = A ‘Product Guide Coaching” Service for “Do-It-
Yourselfers” -

For marketers desiring to learn from us and drive our processes inhouse,
we offer a "Product Guide Coaching” Service that is designed for the “do-ityourselfer”
and uses the clear documents, templates, processes and samples on our
Website. When you compare us to our competitors, you may find yourself preferring our
“all cards on the table” approach with the plethora of written marketing processes [Link to the Eight Steps paper] and clear examples of deliverables for each step of the Web
Design [links to web design home page] or Campaign [links to campaigns home page]
development processes.

Seventh Paragraph and Subhead = Let Us Give You an Product Architecture Guide
Proposal -

Although there are number of Product Guide specialty firms that offer Product Guide Writing Services, these companies tend not to offer as wide an assortment of integrated marketing services [link to Services home] and the formal marketing processes [Link to the Eight Steps paper] that we do. To learn more about the other marketing services we provide please click on: Web Designs, [e.g. this is the first drown down menu link to the Web Design Home page, Campaigns [this links to the Campaigns Home page] White papers [this links to the White Papers Home page], Best Practices Guides [links to etc], Software Solutions Guides, Networking Solutions Guides, Business Plans, Sales Tools, Technical Editing.

c. Graphic on Right under Copy
i. None
d. On Page Links under or around the Graphic on Right
i. The ones specified in the on=page copy above
e. Left Column Caption
i. Line 1 = Same as the Drop Down Link after the Home page = the Text equivalent of T
ii. Line 2 = Click Here to Download
f. Left Column Top Image
i. This is a pdf of the Document marked “T” in the Pubs List
g. Left Column Links List
i. Same as the Drop Down Menu in #6 above BUT without the Home Page AND without
the Top Image T [which is in the caption line #1]
h. [Other] Left Column Image Links

i. Same as the Drop Down Menu in #6 above BUT without the Home Page AND without
the Top Image T [which is in the caption line #1]
i. HTML Tags
i. See table below for keywords and title tag copy
ii. We are not putting in description tags, just title tags and Keyword tags



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