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Our Strategic Web Optimization™ Process

Click the Links Below for Customer Success Stories

Step 8 – 12. Whitepapers Home


a. URL = See table at end of spec
b. Copy on Right

Page Headline and lead copy = Using a White Paper Writing Service for Customer
Acquisition and Retention

Whether you have plans for a technology white paper, an architecture white paper, an
infrastructure white paper or a best practices white paper, we are marketing consultants
and expert copy writers who can help you find new customers by utilizing white paper
marketing strategies. We consider whitepapers to be an important lead generation and
sales acceleration tactic to keep your sales pipeline full. We use a standardized
customer acquisition and retention process we call Intelligent Customer Engagement™
that we nicknamed simply - ICE™.

First Paragraph and Subhead = We Use a Web-centric Approach -

Being Web centric in our thinking, we describe ICE™ in a white paper that describes our Strategic Web Optimization™ Process, [links to the SWO benefits paper = “Strategic Website Optimization (The benefits of)…” file name on CD #1] and in another paper - SEO Optimization Services with a Strategic Twist [links to Eight Steps to Optimize file on CD #1] that is the first written Best Practices Guide [this links to the best practices home
page of this site or ] on the topic of
Integrated Campaign Marketing Optimization™ [ICMO™] that we know of.

Second Paragraph and Subhead = When to Use a “White Paper” Marketing Strategy

Whether your product or service has a long sales cycle or a short sales cycle, a “white
Paper” marketing strategy can not only help you develop leads [“demand gen”] but can
also help establish your company as the “thought leader” in your market segment. For
example the whitepaper example to your left enabled our client PalmCall Inc to establish
thought leadership in using Collective Intelligence Programming [links to the software
whitepaper D1 which is grabbed from the Internet at] for telecommunications industry marketing. Some even think that collective intelligence
programming is the next major wave in B2B and B2C marketing and IT.

Third Paragraph and Subhead = Informational “White Papers” can be Used as
“Content Offers” -

Using an informational tone in your white paper, and discussing a
current hot topic in your field is often an excellent way to point our your competitive
advantages and turn your white paper into a content offer. This links to the content offer
page on this site which is ]

Fourth Paragraph and Subhead = “Complete Marketing Services Package” -

Whether you’re writing a technical white paper for promotion on, utilizing a demand creation firm like Macon Raine [links to] or using wordpress themes joomla templates, or mambo lead generation services to engage and retain new customers, we can help you fit your white paper marketing strategy into your total marketing systems in areas in which these specialty firms may lack expertise.

Although MaconRaines “sweet spot” is defined as: “high-tempo, iterative, high-touch and
agile demand creation campaigns that use email newsletters, killer offers, PR, direct
mail, social media, community and direct prospect contact with phone, email and voice
mail — managed, monitored and measured with your existing CRM and marketing
automation systems” we can provide a complete package of integrated marketing
processes [Link to the Eight Steps paper] From marketing consulting and strategic
planning, through competitive research, customer market research, public relations
integrated communications, online or offline marketing copywriting, graphic design, and
interactive design and IT systems integration we have a complete perspective you may
not get elsewhere.

Fifth Paragraph and Subhead = We’re Good at IT Systems Integration –

Did we just say IT Systems Integration? Although other firms talk about helping you with integrating marketing automation with your CRM IT platforms, we’ve actually written exhaustive papers on this topic. One example is the 94 page ECM, BPM and Compliance [Insert link to the “IBM Solutions Guide” file on CD #! Here] Software Solutions Guide we did for the IBM / FileNet P8 software platform. By the way we consider the IBM P8 platform to be state of the art because it better integrates content, process and compliance management than Oracle, EMC, HP or Microsoft.

Sixth Paragraph and Subhead = A ‘White Paper Coaching” Service for “Do-It-
Yourselfers” -

For marketers desiring to learn from us and drive our processes inhouse, we offer a "White Paper Coaching” Service that is designed for the “do-ityourselfer”
and uses the clear documents, templates, processes and samples on our Website. When you compare us to our competitors, you may find yourself preferring our “all cards on the table” approach with our plethora of written marketing processes [Link to the Eight Steps paper], and our easy-to-understand examples of deliverables for each of the 8 steps of our SWO™ Web Design [links to web design home page] process or our 10 steps of our ICMO™ Campaign Optimization [links to campaigns home page] process.

Seventh Paragraph and Subhead = Let Us Give You a White Paper Proposal -

Although there are number of white paper specialty firms that offer White Paper Writing
Services, these companies tend not to offer as wide assortment of integrated marketing
services [link to Services home] and the formal marketing processes we do. To learn
more about the other marketing services we provide please click on: Web Designs, [e.g.
this is the first drown down menu link to the Web Design Home page, Campaigns [this
links to the Campaigns Home page], Best Practices Guides [links to etc], Software
Solutions Guides, Product Architecture, Guides, Networking Solutions Guides, Business
Plans, Sales Tools, Technical Editing.

c. Graphic on Right under Copy
i. None

d. On Page Links under or around the Graphic on Right
i. The ones specified in the on=page copy above
e. Left Column Caption
i. Line 1 = Same as the Drop Down Link after the Home page = the Text equivalent of T
ii. Line 2 = Click Here to Download
f. Left Column Top Image
i. This is a pdf of the Document marked “T” in the Pubs List
g. Left Column Links List
i. Same as the Drop Down Menu in #6 above BUT without the Home Page AND without
the Top Image T [which is in the caption line #1]
h. [Other] Left Column Image Links
i. Same as the Drop Down Menu in #6 above BUT without the Home Page AND without
the Top Image T [which is in the caption line #1]
i. HTML Tags
i. See table below for keywords and title tag copy
ii. We are not putting in description tags, just title tags and Keyword tags



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