Date
|
Likely
emails |
Tot Clicks/CTR
|
Cost ($) |
CPC |
Comment Code for emails:
B = Bear, HM = Honeymoon F = Fish, L= Lakes or
Lovers, F = Family or Camping |
Tues
2-17-09
| 0 |
0 |
0 |
0 |
Campaign to start tomorrow. |
Wed
2-18-09 |
|
67/ .08% |
80 |
1.19 |
Re-wrote copy for non-fish/hunt
Included 36 clicks from content net |
Thu
2-19-09
|
|
64/ .06%
|
104 |
1.61 | Included 49 clicks from content net
Eliminated midnight to 6AM - all campaigns |
Fri
2-20-09 |
|
63/ .23% |
95 |
1.51 |
Turned off content except for camping and HM which had 19/10 content clicks [29) |
Sat
2-21-09 |
|
69/ .1% |
120 |
1.73 |
Included 35 clicks from content net for family,
secluded,HM |
Sun
2-22-09 |
|
63/ .4% |
115 |
1.83 |
Turned off content for all but secluded (10) Seriously
added keywords to campaigns |
Mon
2-23-09 |
|
61/ 1.6% |
118 |
1.93 |
Changed Lovers copy to ‘Yr own pvt Lake”
Midwest focus non-fish/hunt to 500 mi Chi |
Tues
2-24-09 |
|
41/ 1.8% |
78 |
1.92 |
Increased Secluded and HM to $30/day
Eastern Metro focus to 300 mi Phila |
Wed
2-25-09 |
|
53/ 2.3% |
89 |
1.69 |
Reduced Lovers and Honeymoon to $2.00 bid. Nonhunt/
fish pulling in AM |
Thurs
2-26-09 |
|
67/ 2.9% |
113 |
1.69 |
One visitor ~every 15 mintues of the 18 hour
day. Highest daily CTR
|
Friday
2-27-09 |
|
67/ 3.4% |
116 |
1.74 |
Highest daily CTR Added KC -200mi and Atl -150mi
to honeymoon |
Saturday
2-28-09 |
|
68/ 3.0% |
115 |
1.68 |
Tweaked Private lakes copy but to no avail |
Sunday
3-1-09 |
|
81/ 3.25% |
132 |
1.64 |
Record total clicks. Near record CTR
Increased budget to $40 on Generic Fish |
Monday
3-2-09 |
|
78/ 3.2% |
115 |
1.52 |
2 hits on private lakes Record for low CPC |
Tuesday
3-3-09 |
|
65/ 2.5% |
106 |
1.64 |
|
Wed
3-4-09 |
|
80/ 3.0% |
143 |
1.79 |
|
Thursday
3-6-09 |
|
53/ 3.4% |
83 |
1.58 |
Secluded Lovers paused |
Friday
3-7-09 |
|
39/ 2.8% |
63 |
1.62 |
|
Saturday
3-8-09 |
|
48/ 4.2% |
75 |
1.56 |
|
