|Inside Address Date
Subject: Social Media Proposal
This letter proposes to begin your social media marketing
campaign by using your Blog as a starting point. We will
expand to other forms of social media but the blog is
a good way to increase site stickiness and thus improve
About Social media marketing According to Wikipedia,
social media marketing is an engagement with online
communities to generate exposure, opportunity and sales.
The number-one advantage is generating exposure for
the business, followed by increasing traffic and building
new business partnerships. Common social media marketing
tools include Twitter, Blogs, LinkedIn, Facebook and
YouTube. In the context of Internet marketing, social
media refers to a collective group of web properties
whose content is primarily published by users, not direct
employees of the property (e.g. the vast majority of
video on YouTube is published by non-YouTube employees).
A Get Started Proposal for Blog Content – 10
hours – What is proposed here is to invest 10
hours in increasing traffic to [insert client’s
name] by helping the [insert client’s name] blog
become more active with more robust content such as
the addition of the YouTube video of today.
a) A key part of ongoing SEO effort is providing unique,
dynamic content to the website that has the highest
value to the search engine algorithms that determine
organic SERP rank. Search engines are always trying
to discriminate one website over another in the same
category and it does this through checking its popularity
i.e. through the number of back links [as we discussed
in #2 above] AND also the unique content on its site
and the traffic to the site. At the end of the day,
the search engines are designed for users and they want
to give their users the best relevancy and also push
the best sites to them.
b) Search engines often measure this through the unique
content it has on its site by spidering for articles,
blogs, news content and any other relevant info. Remember
also Google also monitors the ‘traffic level’
which are invisible to us. They do this by monitoring
the activity on their search engines through the billions
of searches done every month. They can actively track
the number of users visiting a specific website (i.e.
Google analytics) for particular keywords and check
the bounce rate of users to that site. In this way,
they can gauge if the website is of particular relevance
to the users looking for those keywords.
c) From the information above we can see that one needs
to create and maintain a website that has some “stickiness”
to the site [i.e., people come to the site and stay
on the site longer than competitors For example if Google
has determined that your site can engage an audience
for 1 ms more than say another competitive website,
then you have a clear advantage. However, remember there
are many other parameters to be taken into account.
d) The way forward, therefore is to have blogs with
relevant linked content that generates traffic, which
compliments traffic being achieved through PPC advertising.
To this end we will spend 10 hours collaborating with
Hal and Jim and act as the [insert client’s name]
blog moderator. At the end of the 10 hours, [insert
client’s name] can determine whether to continue
this service or to have Hal or a staff member perform
this function. In this way blog traffic will hopefully
increase through the dissemination of existing articles,
interesting links, topical events, provide users feedbacks
and update content frequently to the website. The blog
moderator will also delete posts by hackers etc.
e) The work will also include a Blog Kickoff email
to all email addresses in [insert client’s name]’s
customer list that will announce the blog existence,
the new site and services and encourage patrons to post
their experiences. [The blog user generated content
–UGC will be individually addressed to prevent
the list from being known to anyone outside the company].
The work proposed here will not only increase the organic
SERP rank for [insert client’s name] but will
also [if pursued on an ongoing basis] eliminate much
future need for paid search advertising.